Red Lip The Rocky Horror Picture Show shirt . Packaging isn’t the in other words I will buy this only thing that makes a product circular or conscious when factors like production methods, clean energy, harvesting techniques, and ingredient sourcing all play into a mission to improve wasteful or unethical practices. Even creating a refillable option for hard-to-recycle categories (like fragrance bottles, which many beauty-focused programs like Beautycycle don’t accept) is a step in the right direction. At brick and mortar locations for Krigler Perfumes, for example, teams reuse and refill vessels. “Ship or bring back empty bottles and we can recycle them—and our stores are also trained to refill bottles,” explains Ben Krigler, fifth-generation perfumer for the storied house worn by American royals like Grace Kelly (Chateau Krigler 12, credited as a “lucky charm” after her Oscar win), Jackie O (Lovely Patchouli 55), and John F. Kennedy (America One 31). Plus, they’ve considered a circularity gap in one lucrative category: “Our scented candles are eco-friendly,” says Krigler of the non-GMO soy wax blends. “We can also refill them for our clients—with the same scent or a different one.” If luxury brands are considering the long game, the hope is that it soon goes mainstream.
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